Franchise Articles

Posted on Nov 24, 2011

Quick and Easy Tools for any Entrepreneur

Entrepreneurs are an interesting breed.  Making it as your own boss isn't just about being a savvy salesperson or a great leader. It's about thinking on your feet, making snap decisions, and knowing how to network effectively to positively brand yourself and your company. Sometimes it can get overwhelming to have information coming in from all sides, while trying to bring in new clients and grow your business. That's when the most savvy entrepreneurs turn to a few reliable old "tricks" to ensure they're not letting anything slip through the cracks.

Check out a few of these proven tricks, courtesy of The Underdog Millionaire.

1. Have a 30 second marketing pitch. There are some situations when you'll be called on to speak "extemporaneously" (that is, without preparation) about your business.  There are certainly people who are gifted enough to speak effectively at a moment's notice, but instead of relying on their natural gift of gab an entrepreneur should have a pre-prepared "elevator pitch" that they are ready to whip out when such a situation arises. Rather than sounding rehearsed or cheesy, knowing your pitch up front will give you more confidence when you meet new potential clients or partners, as well as provide a good, consistent amount of information to each person. Being confident and to the point when you explain your business goes a long way toward making sure it's accurately and positively perceived by others.

2. Have a 7 sentence marketing plan. It may sound obvious, but some entrepreneurs really do become lost in the purpose of their company. Answer specific questions like who your target demographic is, your market niche, and the identity of your business. As simple as this sounds, you will be able to go back to this document time and again when you are grappling with an overload of options for your important marketing decisions.

3. Join a Network. Whether you find them on Twitter, Facebook, LinkedIn, or at your local coffee shop, it's good to have like-minded people to bounce ideas off of.   Since you are knee-deep in your business, it's always good to get an outside perspective. Maintaining these relationships will ultimately lead to more leads, product ideas, and expert advice for all of your entrepreneurial questions.

Of course, this is just a sampling from the bag of entrepreneur's tricks.  To see the complete list, check out The Underdog Millionaire's blog.

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