Lead Generation Resource Center
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Posts tagged with "lead-gen"
A Split Test That Shows The Power of One Word
For part of our franchise selection experience, we use a selection button as one of our calls to action. Essentially for a user to select one of the franchises on our category pages, they must click a button:
"Franchise" Phrase Match on Adwords -- A Necessary Evil?
There a number of pros and cons of phrase match, but I'm going to boil it down to a single set of issues.
My best email subject line this year (sort of)
It is nearly impossible to over-state the importance of an email's subject line. In my days as a franchise marketer, I've written well into the thousands of subject lines.
One Week Worth of Email Subject Line Tests
One thing I can tell you about our business is that we send a lot of email!
What’s the deal with this “Social, Local, Mobile” thing? And what should franchises do about it?
In 2014, the internet marketing community is all abuzz with the phrase “Social, Local, Mobile” There isn’t a week that goes by that you don’t hear someone espousing the merits of these three words. As with all buzzwords, there’s likely more glitz than substance, but let’s do our best to try and make sense of what’s going on here on three levels:
The Google Adwords Question for Franchises...Do I Have To?
Whether it’s loading Google.com, built in search bars in other browsers, Google Chrome, Google’s Android Operating system, or seemingly every other space in the world, Google is there waiting to answer everyone’s question about everything.
How Does Retargeting Actually Work?
You know that moment when you realize you keep seeing ads for the same company over and over again, no matter what website you visit? Of course you do.
Optimizing Your Franchise Lead Follow-Up Process
As important as it is to focus on the lead "generation" part of the sales funnel, it's equally, if not more, important to make sure that your franchise's follow-up process is optimized.
Call my franchise leads at 11PM? What?
However, beyond that, the question remains about what time of day leads are most likely to respond.