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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Most Recent

Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)

The Who may have been quite prescient for 1971 when they penned this decade's theme for online franchise lead generation:

So Long Google Right Rail! Franchisors Rejoice!

Although I doubt anyone out there has been living under a rock for the last decade, but just in case I have a stray reader or two, I wanted to remind everyone that GOOGLE IS A BIG DEAL!

How franchise lead generation is NOT like the lottery – And why you think it is

Franchise lead generation is sometimes (incorrectly) compared to a lottery: A franchisor is paying a relatively small sum of money to purchase an individual lead (“buying a ticket”) in the hopes that this lead will ultimately turn out to be their next franchisee (“a lottery ticket that pays out”). Based on this simple comparison of a lottery & franchise lead generation, it's easy to see why a franchise could consider lead generation as a lottery.

Text Messaging Is Absolutely Eating Phone Call's Lunch

When given the choice between communicating via phone call vs. text message, nearly 90% of users choose text message. What does this mean for franchise sales?

The Online Battle between the NFL and Franchisors Extends Beyond the Cowboys

This article is a continuation of our plan to review the most popular articles from the first 18 months of the LGRC.

What Day of the Week Should You Send Franchise Email?

Anyway, on the heels of that post, we received an email from one of our readers. Here’s what it said:

We Changed Our Email Send Times, Again – Five Graphs That Tell the Whole Story

For those of you who have followed the lead generation resource center since its inception, you’ll realize that we’re almost 18 months into this awesome experiment. We certainly appreciate your avid readership, as it inspires us to cover all the latest in online franchise lead generation.

A Conversation About Franchise Landing Pages With FranchiseHelp's Experts

Back to your question about “success,” that will have a different answer for every web page. Success is ultimately whatever action you want a visitor to take. It can range from providing contact information to placing an order to reading an article.

A Lesson About Email Automation on Christmas Eve

It’s 4PM on Christmas Eve, 2015. The FranchiseHelp offices are technically closed, but I decided to stick around NYC this year. So here I am with an empty office.