Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook
We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.
An Online Lesson From Offline Marketing
I’d say that we have a bit of an odd curiosity with offline marketing here at FranchiseHelp. In one way, we’re completely obsessed with marketing in general. On the other hand, we really don’t know much about how the majority of marketing dollars are spent in the world.
Google Knowledge Graph Is Actually Reaching Franchises
What is the knowledge graph is layman’s term?When you do a Google search that’s fairly popular, you’re now completely used to seeing it. You just didn't know what it was.
Specializing in Franchise SEO? Not So Fast.
However, perhaps our favorite side benefit of the annual trip is when we get to walk the convention floor and see all the other businesses that service the franchise industry. Law, staffing, background checking, security, media, financial, data, sales, marketing, and just about every other type of company has a presence.
Browser Evolution 2014-2016: A Silent Killer
Over the course of the last few months, we’ve started to pick up our coverage of website design and actually capturing contact information from people visiting your site. You can check out the two most recent articles here:
Going Mobile. (It’s Time for You to Redesign Your Franchise’s Website.)
The Who may have been quite prescient for 1971 when they penned this decade's theme for online franchise lead generation:
So Long Google Right Rail! Franchisors Rejoice!
Although I doubt anyone out there has been living under a rock for the last decade, but just in case I have a stray reader or two, I wanted to remind everyone that GOOGLE IS A BIG DEAL!
How franchise lead generation is NOT like the lottery – And why you think it is
Franchise lead generation is sometimes (incorrectly) compared to a lottery: A franchisor is paying a relatively small sum of money to purchase an individual lead (“buying a ticket”) in the hopes that this lead will ultimately turn out to be their next franchisee (“a lottery ticket that pays out”). Based on this simple comparison of a lottery & franchise lead generation, it's easy to see why a franchise could consider lead generation as a lottery.
Text Messaging Is Absolutely Eating Phone Call's Lunch
When given the choice between communicating via phone call vs. text message, nearly 90% of users choose text message. What does this mean for franchise sales?