Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
How Regional Developers Can Spend Their Franchise Marketing Dollars More Effectively
Allocating your marketing budget can be tricky, so be sure to consider all the operational, geographic and technology pieces before you invest your marketing dollars.
Franchising, Interrupted: Our 2020 Year In Review
As we close out perhaps the most bizarre calendar year in recent history, we’d like to take a moment to reflect on the past twelve months, and also think about our year ahead.
How FranchiseHelp Modernized Entrepreneur’s Tech Infrastructure to Connect Brands With Potential Owners
Entrepreneur approached us several years ago to help build on their existing capabilities and accelerate growth for the franchising arm of their publication. Here are their results, and the lessons we've learned.
Industry Supplier Spotlight: 3 Questions With Franchise Business Review (+ New Research!)
Today's spotlight is with veteran publisher Franchise Business Review. We spoke with Michelle Rowan, CFE, President & COO.
Industry Supplier Spotlight: 3 Questions With FranchiseChatter (+ Crystal Ball Predictions!)
2020 has been a year of changing, adapting and learning for everyone in franchising. What are some lessons FranchiseChatter took away from the last six months?
Franchise Broker Market 103: The Lifecycle of a Lead
Let's talk leads. Specifically broker leads. Where they come from, what makes them valuable, and how likely they are to convert into a sale to a franchise owner.
What We Learned: Takeaways From The FranConnect Report Q2 (Lead Portal Edition!)
FranchiseHelp had the pleasure of attending the webinar with FranConnect’s President of Franchise Ops, Keith Gerson. He gave our company a few shout outs (aw shucks!) and also made several points worth sharing.
The Myth of Quality: How To Better Evaluate Franchise Leads
Lead quality is a super nebulous concept. Let's dig into it and see if we can identify some key features of good and bad quality leads.
Industry Pioneer & Leader FranchiseHelp Celebrates 25 Year Milestone
FranchiseHelp, a pioneer in the portal lead generation industry, recently crossed their twenty five year milestone of helping potential franchise owners meet brands.