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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Most Recent

WEBINAR: Driving Traffic To Your Franchise's Website

In this webinar, FranchiseHelp's Eli Robinson explores Step One of online franchise lead generation: Acquiring Traffic.

WEBINAR: Overview of Franchise Lead Generation

In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.

How Franchise Conferences Work Like Online Lead Generation

As you know, we are pretty big advocates here about the four step lead generation process.

How to Think About Your Phone’s Keyboard for Mobile Forms

When we speak about conversion rate on our webpages, we usually speak about the little things. Some of those can be found here:

Using Video to Attract New Franchisees

And even today, I would say that text and display ads dominate the landscape.

Snapchat Advertising: The Future Has Arrived (Again)

In the article, I seemed to be in awe of the idea that Instagram would be launching advertising. However, capitalism is king. Of course they launched ads. And if you’re a user of Instagram, you probably can’t remember the days that Instagram was ad free.

When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook

We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.

An Online Lesson From Offline Marketing

I’d say that we have a bit of an odd curiosity with offline marketing here at FranchiseHelp. In one way, we’re completely obsessed with marketing in general. On the other hand, we really don’t know much about how the majority of marketing dollars are spent in the world.

Google Knowledge Graph Is Actually Reaching Franchises

What is the knowledge graph is layman’s term?When you do a Google search that’s fairly popular, you’re now completely used to seeing it. You just didn't know what it was.