Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
The Myth of Quality: How To Better Evaluate Franchise Leads
Lead quality is a super nebulous concept. Let's dig into it and see if we can identify some key features of good and bad quality leads.
Industry Pioneer & Leader FranchiseHelp Celebrates 25 Year Milestone
FranchiseHelp, a pioneer in the portal lead generation industry, recently crossed their twenty five year milestone of helping potential franchise owners meet brands.
FranchiseHope: How Resource Operations International Made ROI A Brand, Not Just A Goal
In this edition of FranchiseHope, we sat down with Meghan Fletcher, VP of Operations for ROI, to talk about this emerging brand and why it’s poised for success, even in the wake of an economic downturn.
Your System Is Only As Strong As The Weakest Franchisee
How do you get total buy in from new franchisees and their employees? Here's why it takes everyone’s cooperation to move the enterprise forward. Every link in the franchise chain counts.
Marketing Lessons Learned From Sending 200,000 Emails A Day For Many Years
All leads are more influenced by a brand’s overall email strategy than a single email. That’s why they call it a campaign. Here are lessons we've learned to help you execute exquisitely.
How to Meet New Franchise Leads With Email Blasts (Without Getting Crushed By Spam Filters)
How does your franchise create brand new, unique content for your campaigns? And how do you optimize email creative for inbox delivery, engagement, and conversion? Here are our tips!
Sneak Peak: The FranchiseHelp Awards 2019 (Plus, Last Chance To Submit Your Company’s Application!)
The submissions for The FranchiseHelp Awards are being reviewed as we speak. Here's how you can get your application in on time and let the world know why your brand leads the industry.
Franchise Hope: How Perspire Sauna Studio Uses Heat, Sweat & Hospitality to Weather the Economic Downturn
Perspire has set the standard for infrared saunas in their communities in a friendly, comfortable, spa like atmosphere centered around hospitality and of course, sweat. Let's find out how they did it!
The Seeds Of Franchise Development: The Webinar on Growing Your Garden With Outbound Sales (via the IFE Expo 2020!)
In this special edition post, we're sharing video content (and transcript) from our recent virtual sales workshop at IFE's International Franchise Online Expo. Learn the realities and best practices for increased lead performance.