Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
Snapchat For Franchises – A 2018 Update
Snapchat's first advertising products hit the market a few years ago. Now that 2018 has arrived, here's a look at what ad opportunities exist on the platform for franchises
The Week That Franchising Sleeps
You of course feel that the last week of the year is the slowest in franchising, but here’s a quick look at the data behind it.
How The New Internet Changed Franchise Lead Generation
My first day in franchise lead generation was January 6th, 2014. In four years, something quite terrifying has happened. Leads have radically shifted their preferences, while franchises haven't adapted. Here's what you need to know.
Weekend Leads – What’s Your Plan?
28% of franchise leads are generated on Saturday and Sunday. This is a big problem for franchises because most sales teams aren't working then. So what are you to do? Here are 3 options.
My #1 Piece of Advice for Your Franchise’s Website
Your franchise sales website is really, really important. And if you asked me the most important thing to make sure is happening, then this is what I would tell you...
Why Franchising And January Are “A Thing”
Every year franchisors croon that January is the best month of the year for selling units. While I'm not sure that it's 100% true, here's a look at the reasons why the first month of the year matters a lot.
2017 United States of Franchising
FranchiseHelp's annual look at how interest in franchising breaks down across the entire country. Where is your state ranked? Are you in franchise heaven?
2017 Franchise Development Report
FranchiseHelp's 2017 analysis on the state of Franchise Development in the US
5 Things Marketers Don't Want You to Know
If you worked with FranchiseHelp between 2014 and 2015, you probably already know me. I used to be your Account Manager (hi!). Since then I’ve been bouncing around, and finally landed in the Marketing department. Maybe next year I’ll get to try being a Dev.