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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Most Recent

Franchise Hope: How Dickey's Barbecue Is Adapting To Support Their Owners During Tight Times

Despite economic downturns, franchises can bounce back, thanks to the comprehensive operational support owners get from day one. Here's a case study from one brand taking franchise hope to the family level.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 3

If you want your content to help prospective franchisees start to both see and feel themselves in your business, then setting a baseline will be important for iterating down the road.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 2

Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 1

Because technology has such a significant impact on the way people research and buy franchises, content marketing has proven to be one of the most powerful strategies for generating new leads.

What New Marketing Strategies Should My Brand Use in 2020?

The marketing space is constantly evolving and it is extremely important to keep your brand up to date and relevant with the latest marketing trends. Just think back to 10 years ago when Facebook was simply a platform where people posted poorly taken selfies with grungy filters. Today, Facebook is one of the top platforms that brands and companies are leveraging to advertise their products.

How to use Conversion Data to Crush your 2020 Sales Goals

Now that we’re all off and rolling on our sales goals for the year, it’s a great time to visit our goals and specifically how to track progress towards them. Here at FranchiseHelp, we don’t do anything without data, so let’s take a look at how to use data to understand and reach your goals.

FranchiseHelp at the IFA 2020

IFA's Annual Convention is just about the biggest franchising event of the year, and a great opportunity to meet many others in the franchising space. We checked in with our Director of Strategic Growth, Alfonso Flores, about his thoughts on the IFA's Annual Convention 2020.

Winning at Lead Generation - Achieving Success with Portals

If you've been around the franchise development block (like us), it's almost certain that you have heard of, if not been a customer of lead portals. As one of the oldest portals in the space and having worked with customers of all shapes and sizes, here are some tips that help our clients see the most success with our advertising programs!

What Should/Do Franchisors Ask The Most?

Franchisors need to gain understanding of their potential franchisees prior to going into business together. It is critical for the franchisor to ask the proper questions while evaluating a franchisee, in order to extract important information and really get to know the candidate. Both parties need to openly communicate in order to foster a successful long-term relationship.