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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Most Recent

Franchise Broker Market 102: The Accidental Origins of the Auction System

Once we created the new broker market, a few things about our system suddenly took on new meaning. Let’s take a look at how the system works, and what that means for the branded and broker markets.

Franchise Broker Market 101: What You Need to Know and Why You Should Care

We’ve produced hundreds of thousands of high value leads through our savvy, tech based lead generation system. But what about all those users who didn’t find any brands they were interested in?

Franchise Hope: How PuroClean Built A Recession Resistant Business Around Community Expertise

An industry like restoration is well-positioned to thrive, not only during an economic crisis, but also amidst a public health outbreak. We’ll explore many of the successful strategies that have kept PuroClean climbing in the past several years.

In A Time Where Every Choice Seems Wrong, Here's How We Can Approach Problem Solving

In the face of craziness and uncertainty, it is inevitable that we begin to struggle with decisions that we never thought we’d have to make. With all sorts of possibilities about how our current situation could evolve, it is so important to pull back and re-evaluate our choices. We’ve had our fair share of difficult choices to make - here’s a few tips we’ve found success with.

How to Leverage A Recession to Better Position Your Franchise Brand for the Economic Upswing

Doing things to engender trust and brand recognition now will pay off six months from now. When business gets back to normal, your franchise will be equipped to capitalize on it.

How Do You Build A Winning Franchise Sales Team? Follow These Tips

Everything in fran dev hinges on leads. Here are best practices we’ve seen across dozens of verticals in the franchise space to help you win.

Franchise Hope: How Dickey's Barbecue Is Adapting To Support Their Owners During Tight Times

Despite economic downturns, franchises can bounce back, thanks to the comprehensive operational support owners get from day one. Here's a case study from one brand taking franchise hope to the family level.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 3

If you want your content to help prospective franchisees start to both see and feel themselves in your business, then setting a baseline will be important for iterating down the road.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 2

Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.