Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
In A Time Where Every Choice Seems Wrong, Here's How We Can Approach Problem Solving
In the face of craziness and uncertainty, it is inevitable that we begin to struggle with decisions that we never thought we’d have to make. With all sorts of possibilities about how our current situation could evolve, it is so important to pull back and re-evaluate our choices. We’ve had our fair share of difficult choices to make - here’s a few tips we’ve found success with.
How to Leverage A Recession to Better Position Your Franchise Brand for the Economic Upswing
Doing things to engender trust and brand recognition now will pay off six months from now. When business gets back to normal, your franchise will be equipped to capitalize on it.
How Do You Build A Winning Franchise Sales Team? Follow These Tips
Everything in fran dev hinges on leads. Here are best practices we’ve seen across dozens of verticals in the franchise space to help you win.
Franchise Hope: How Dickey's Barbecue Is Adapting To Support Their Owners During Tight Times
Despite economic downturns, franchises can bounce back, thanks to the comprehensive operational support owners get from day one. Here's a case study from one brand taking franchise hope to the family level.
How Franchisors Can Turn Content Creation Into Lead Generation, Part 3
If you want your content to help prospective franchisees start to both see and feel themselves in your business, then setting a baseline will be important for iterating down the road.
How Franchisors Can Turn Content Creation Into Lead Generation, Part 2
Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.
How Franchisors Can Turn Content Creation Into Lead Generation, Part 1
Because technology has such a significant impact on the way people research and buy franchises, content marketing has proven to be one of the most powerful strategies for generating new leads.
What New Marketing Strategies Should My Brand Use in 2020?
The marketing space is constantly evolving and it is extremely important to keep your brand up to date and relevant with the latest marketing trends. Just think back to 10 years ago when Facebook was simply a platform where people posted poorly taken selfies with grungy filters. Today, Facebook is one of the top platforms that brands and companies are leveraging to advertise their products.
How to use Conversion Data to Crush your 2020 Sales Goals
Now that we’re all off and rolling on our sales goals for the year, it’s a great time to visit our goals and specifically how to track progress towards them. Here at FranchiseHelp, we don’t do anything without data, so let’s take a look at how to use data to understand and reach your goals.