Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
How to Build a Massively Valuable Franchisor, Part 5: What’s Brand Got To Do With It?
In the world of franchising, there are two major branding considerations. The question is, how much of your dollars should be spent building your b2b brand, versus your b2b brand? Let's find out.
Where Portals Fit Into The Fran Dev Process
In the third quarter of 2020, Facebook reported that ten million active advertisers were using the social networking platform. With this many active businesses leveraging the power of this platform, what does that mean for your franchise?
How to Build a Massively Valuable Franchisor, Part 4: The Universe of Fran Dev
Let’s explore a few key terms that we at Metric Collective (FranchiseHelp, FranFunnel, Oakscale, BeTheBoss.com) use with our clients, in our work and throughout our technology. Keep in mind, there are as many definitions of these terms as there are franchisors to use them, so here’s our take on it:
How to Build a Massively Valuable Franchisor, Part 3: Trust Versus Control In Leadership
In any given business, trust is cheaper than control. There’s no reason any franchisor couldn’t fall victim to poor behavior. These recommendations that favor trust over control will equip you to become massively valuable, the right way.
Announcing Support@FranchiseHelp, Our New Knowledge Base To Equip Franchise Brands For Faster Growth
Today we’re announcing the launch of Support@FranchiseHelp, a public knowledge base that equips you with the knowledge to connect with future owners and grow your franchise brand.
How to Build a Massively Valuable Franchisor, Part 2: Your Brand’s Growth Journey
What do all of the following franchise brands have in common? Subway. Dominos. Dunkin. Remax. Midas. OrangeTheory. Kumon. Ziebart. Carstar. Meineke. If you’re thinking the answer is that each of these companies are listed on Franchise Direct’s Top 100 Franchises in 2021, you are correct.
FranchiseHope: How Zoomin’ Groomin’ Mobile Pet Service Is Teaching An Old Industry New Tricks
Every franchise can glean wisdom from this brand’s proven track record of success. Think about how these tips apply to your own business, and you too can teach an old industry new tricks.
How to Build a Massively Valuable Franchisor, Part 1: Truths About The Franchising Model
Whichever one of those archetypes most resonates with you, let us be the first to wish you congratulations. You’ve already started down a path with a high probability of reaching a profitable destination.
Has A Franchise Candidate Ghosted You? Here’s Why, And What To Do Next
Ultimately, navigating the franchise sales process can be frustrating and often takes longer than you’d like it too. Here's how to put yourself in the candidates shoes and follow up with value.