Lead Generation Resource Center
People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.
You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.
Your Franchise’s #1 Lead Problem? Nights.
If there's a single place that I promise your franchise can improve in your sales efforts, it's what you do with leads generated overnight. Here are four potential solutions to this issue.
Franchise Thoughts on BOLD Marketing Predictions for 2018
Recently, I came across a fantastic article with seven bold online marketing predictions for 2018. All seven have some implications for you as a franchisor, but one specifically was very surprising.
The Digital Advertising Duopoly – What Now?
Did you know that Facebook and Google account for over 60% of all the digital advertising dollars? Yeah. This is a big deal. What do you do about it?
Snapchat For Franchises – A 2018 Update
Snapchat's first advertising products hit the market a few years ago. Now that 2018 has arrived, here's a look at what ad opportunities exist on the platform for franchises
The Week That Franchising Sleeps
You of course feel that the last week of the year is the slowest in franchising, but here’s a quick look at the data behind it.
How The New Internet Changed Franchise Lead Generation
My first day in franchise lead generation was January 6th, 2014. In four years, something quite terrifying has happened. Leads have radically shifted their preferences, while franchises haven't adapted. Here's what you need to know.
Weekend Leads – What’s Your Plan?
28% of franchise leads are generated on Saturday and Sunday. This is a big problem for franchises because most sales teams aren't working then. So what are you to do? Here are 3 options.
My #1 Piece of Advice for Your Franchise’s Website
Your franchise sales website is really, really important. And if you asked me the most important thing to make sure is happening, then this is what I would tell you...
Why Franchising And January Are “A Thing”
Every year franchisors croon that January is the best month of the year for selling units. While I'm not sure that it's 100% true, here's a look at the reasons why the first month of the year matters a lot.