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Lead Generation Resource Center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

You're tired of "portals" being black boxes, and so are we. Welcome to the recipe book, FranchiseHelp's "secret sauce." Learn everything there is to know about how online lead generation is successfully done for your franchise.

Most Recent

Analyzing The 2018 Entrepreneur Franchise 500 (+ Dataset)

January has come again, which means that our partners over at Entrepreneur have revealed their annual look at the top franchises in America: The Franchise 500. Here's a look at what's changed this year.

Selling Franchises In A Booming Economy

Since the Great Recession of 2008 - 2009, the U.S. Economy has been on fire. Now in 2018, times are good. Is this simply a positive thing for franchise sales? Or is there more than meets the eye?

The Four Things Every Franchise Professional Says Yes To

We’ll take a break today from our usually super-analytical tone today to speak about something a little less “numbersy.” It's hard getting franchise professionals to say yes, but one of these four messages should cut through the noise.

Your Franchise’s #1 Lead Problem? Nights.

If there's a single place that I promise your franchise can improve in your sales efforts, it's what you do with leads generated overnight. Here are four potential solutions to this issue.

Franchise Thoughts on BOLD Marketing Predictions for 2018

Recently, I came across a fantastic article with seven bold online marketing predictions for 2018. All seven have some implications for you as a franchisor, but one specifically was very surprising.

The Digital Advertising Duopoly – What Now?

Did you know that Facebook and Google account for over 60% of all the digital advertising dollars? Yeah. This is a big deal. What do you do about it?

Snapchat For Franchises – A 2018 Update

Snapchat's first advertising products hit the market a few years ago. Now that 2018 has arrived, here's a look at what ad opportunities exist on the platform for franchises

The Week That Franchising Sleeps

You of course feel that the last week of the year is the slowest in franchising, but here’s a quick look at the data behind it.

How The New Internet Changed Franchise Lead Generation

My first day in franchise lead generation was January 6th, 2014. In four years, something quite terrifying has happened. Leads have radically shifted their preferences, while franchises haven't adapted. Here's what you need to know.